PPC stands for "pay-per-click" and it is also called "cost-per-click", it is an internet advertising model for directing traffic to websites and for this when ad clicked advertisers pay publishers. Pay Per Click is a way of using search engine for advertisement to generate clicks for your website.
Whenever you search anything from google then you often see at the top of google's search result page, a result marked with a yellow label it's a sponsored ads and that is pay-per-click advertise.
Now question is how it works? So listen, every time visitors click your ad then that visitor sends to your website, and you pay a small fee to search engine. And for this reason it is called "Pay Per Click."
When your Pay Per Click operation well developed & run smoothly, then you can easily pay fee for it.
Features of Pay Per Click:
Keyword Research & Recommendations
Monthly or Weekly Reporting
Weekly or Monthly Maintenance and Management
Landing Page Design
Services of Pay Per Click:
Control - You mention where your ad listings appear.
Distribution - Your ad will be place on Google, AOL, Yahoo!, MSN, Bing etc.
ROI - You only pay when a customer clicks on your ad listing.
Reach - Reach over 95% of all Internet users
Google Adwords Campaign Management
Yahoo Search Marketing
Benefits of Pay Per Click:
Make your life easier
Smart strategy saves money
No dependencies on SEO or Google algorithmic changes
Reach the right audience
Take advantage of business opportunities
Small initial investment
Set your own budget